SEO News – How Google Is Going to Predict the Future


Well not really Google, not quite yet anyway. Google’s investment arm along with that of the CIA has invested though in a new start up that monitors the web in real time and uses this data to predict the future.

Now this isn’t exactly hot off the press, this acquisition was announced in May but I figured it would be worth a quick look to see whether this new company could be of some use for SEO.

So who is this new company with friends in high places? They’re called Recorded Future and it works by scouring the web monitoring websites, blogs and Twitter accounts to find the relationships between people, organizations, actions and incidents – both present and still-to-come.

Recorded Future says its temporal analytics engine works by “looking at the invisible links between documents that talk about the same, or related, entities and events. The idea being to figure out for each incident who was involved, where it happened and when it might go down. We then plot that chatter, showing online “momentum” for any given event.”

There is no doubt that the tool would be useful in identifying trends and events early on – both in terms of illegal and legal activities, but could it be useful for SEO? I believe it can because of trend spotting ability!

Think about it, one of the key moments in SEO is choosing which keywords to optimise for based on what you believe would provide the best return of traffic conversion. From the data provided by Recorded Future updates about trends that are due to come to prominence, it would be possible to adjust your current or establish new keywords to optimise for before the main upturn in a trend and its inevitable search volume.

This would provide three major benefits – firstly, as the trend had yet to upturn your selected new keywords would be less competitive making it easier to optimise for initially and more straight forward to maintain in the long term. Secondly, as a knock on of this when the trends search volumes increases your site is already optimised for this and will already be placed accordingly to benefit from extra conversions. Thirdly, as your site would be highly ranked due to being optimised early it could be seen as an authority, which could lead to your social media and blog posts receiving more views and link backs.

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