As a web marketer in the Pittsburgh Metro Area, I hear over and over again from my clients and prospects that they have been called numerous times by a local sales rep from Superpages.com, Yellowpages.com, YellowBook.com, or some other traditional phone book marketing group in Pittsburgh. Their promises are always the same, increased sales and so much new income that you won’t know what to do with all the business. They even leave messages telling a business owner that they want to send some business to them.
Often the pitch is the same: You have a limited time to get top placement or the highest rank on their site , We will get you over X impressions per month (I hear it often from my customer), and although what they telling you is true: You do have a limited time to get top placement (limited until they sell the top spot to your competitor), and Although getting impressions of your Business is good for branding purposes; What they don’t explain is that neither of the above statements means anything about getting new business or new customers. pittsburgh seo company
So I must ask all of you business owners, if the results are so great, why are so many businesses so frustrated by those traditional on-line marketing services? The answer is they have no interest in helping you get more business. Once that sales rep leaves your office you won’t see him again until your contract is up. They just cannot provide anywhere close to the same return that an effective SEO or SEM campaign can bring you. Traditional online marketing services fall short because they have invested all of their time and efforts into creating huge marketing platforms that inundate users with garbage ads and pop ups. They have not spent the time to keep up with the ever changing online trends like SEO and SEM. All they talk about is Pay Per Click marketing and how they can get you higher on their own online directories (or over the last guy they sold).
To succeed online, you need a company that takes the time to understand the way you run your business is going to give you the necessary suggestions and lead you down the right path. The company that you hire to market your business on-line should be an expert and not someone that has thirty different mediums to advertise you in. A company that specializes in on-line marketing is better than a company that specializes in all types of marketing.